Liz ERB FIRMSTONE YOUR LIFESTYLE REALTOR®
Iowa City - Coralville - North Liberty Real Estate
Iowa City Metro Realtor & Broker-Owner
Who I Am
Copyright © Liz Erb Firmstone Real Estate, LLC
Liz Erb Firmstone, Realtor - Broker/Owner
Honesty, Integrity and Trust, are not a part of my brand by necessity or by accident, they are who I am. Firmstone Real Estate represents my personal ethics and values and my personal ethics and values are the foundation from which I manage my real estate brokerage.
My vision for Firmstone Real Estate is always to lead, guide, and move people into a place they love to call home and to make their lives better after we have worked together than it was before we met. I have built my business with you in mind
and am always working to humanize the way I work with people.
My passion is helping people create a home where they can feel content, relaxed and calm within, so that they can enjoy and grow their families, their lives, and the communities in which they live. When our efforts and energies are focused on this goal, you will be amazed at how the process of buying or selling your home flows easily and falls into place. There are many decisions, collaborations and choices involved with finding a place to call home, and therefore I consult and strategize with you to work through these stages within whatever length of timeframe you need.
I am Liz Erb Firmstone and I am ready to meet you whenever the time is right for you!
With over 25 years of experience in business and real estate, Liz brings a wealth of skills and talents to Firmstone Real Estate. Business and negotiation skills are necessary in real estate to successfully lead, coach, counsel and direct clients to the best outcomes for their individual situations. An excellent realtor will have the business skills to handle all of the curveballs and unexpected situations that may come along with buying and selling real estate. You want a realtor with the expertise and knowledge to make sure you have the best possible experience when buying or selling a property.
Finding your place
is all about the lifestyle you want to live. The sense of community, the feel of the neighborhood, the quality of the schools, the nightlife,
and the proximity of family are the important factors when it comes to finding your place. Your home should support the life you want to live.
As your lifestyle Realtor, my priority is to match your lifestyle to the perfect community and property by assessing your needs and tailoring my service to your individual goals.
Whether your property search includes good schools, arts and entertainment, a golf course, the waterfront, historic property or something that combines the above and more, I will
pinpoint the ideal property that meets your desired lifestyle. I bring a wealth of market expertise and local knowledge to ensure my clients receive the best service and customer
care in finding their lifestyle home and community.
I have a depth of knowledge and experience with the homes and communities within the Iowa City Metro. I am fortunate to live, work, and play in this wonderful metropolis, and I
want you and your family to enjoy all the lifestyle benefits this region has to offer too.
I understand that buying or selling a home is more than just a transaction; it's a life-changing experience
. That's why as a highly dedicated Real Estate professional,
I am committed to providing exceptional, personalized service for all of my clients. I take great pride in the relationships I build and always work relentlessly on your behalf
to help you achieve your real estate goals.
I am a Certified Residential Specialist. The Certified Residential Specialist (CRS) designation is the highest credential awarded to residential sales agents, managers, and brokers.
The CRS designation is awarded to experienced REALTORS who complete advanced training and meet rigorous professional requirements.
I am honored to have received the Commitment to Excellence (C2EX) endorsement from the National Association of Realtors®
which is the benchmark for Realtor standards and professionalism. Firmstone Real Estate embraces the principles and practices of C2EX and has adopted the core compentencies into our real estate brokerage to serve our customer-clients with fulfilling their real estate needs.
I am a certified Accredited Buyer Representative. The Accredited Buyers Representative (ABR) designation is the benchmark of excellence in buyer representation. The ABR designation demonstrates the moral commitment to providing outstanding service for real estate buyers.
I am a certifed Seller Representative Specialst. The Seller Representative Specialst (SRS) designation is the premier credential in seller representation. It is award by the Council of Real Estate Brokerage Managers (CRB) to Realtors who demonstrate the knowledge and skills essential in professionally and ethically representing sellers.
I also hold a Certified Negotiation Expert (CNE) designation, which assures my clients that they are working with a professional who understands all the complexities of real estate negotiation
competitive bargaining in the home buying and selling process.
The Graduate Realtor Institute (GRI) designation denotes in-depth training in legal and regulatory issues, technology, professional standards, and the sales process.
My Promise To You...
Honesty, Integrity, and Trust ‐ these are the tenets of my promise to you and your family.
Honesty ‐ I will always be honest and straight forward with you in everything I do as your Realtor.
Integrity ‐ I provide exceptional professional service every time ‐ not just some of the time.
Trust ‐ When I say I am going to be there or perform a service that you have requested me to perform ‐ I do it! No excuses.
I value honesty, integrity and hard work, and you will find me to be a great listener with your best interests in mind.
I believe it is important to engage clients in the decision making process and provide them with the information they need to make good choices. You deserve a home that will
function well for you and meet your specific needs and lifestyle.
As your Realtor, I am dedicated to enhancing your quality of life and health by focusing on the well-being and livability for you and your family throughout your real
estate experience. I unite traditional selling and buying of real estate, with a holistic approach of taking your well-being as a whole person into account - paying special
attention to the physical, mental, emotional, and soulful health of you, your family - and all concerned, by assisting, guiding, and counseling you through the real estate
experience as you make lifestyle choices in finding your place.
The holistic approach is not a Realtor certification or designation within the profession...but it is how I personally practice Real Estate. Why? Because it
is "client-centered" and you want a real estate "advisor" who invests their time consulting, negotiating, and organizing the details of your transaction to your
satisfaction and comfort.
Please review our Client Testimonials
to gain a much deeper perspective with our holistic approach of taking your well-being as a whole person into account with serving you and your real estate experience.
I hold an Industrial Engineering degree from Iowa State and an MBA in Marketing from DePaul University, and utilize both of these skill sets in the process of evaluating
properties and using market data to assess property values to assist you in finding your place
I grew up in Northeast Iowa, and many years ago I relocated our family to Iowa City. We love living and working here and appreciate the great lifestyle the
Iowa City Metro has to offer.
In addition to the excellent service I personally provide, by choosing Firmstone Real Estate®
you gain valuable expertise that will ensure a smooth transaction from beginning to end.
My Business Partner!
I know that buying or selling a home is one of the most important decisions you will ever make and I am committed to help make that experience as efficient and successful as possible.
I have a wonderful business partner working with me to provide a broader level of service and expertise to effectively deliver problem-free services for all of my buyers and sellers. He is a seasoned professional with years of experience that assists me with delivering the most comprehensive and timely services to you...and all my clients.
Bob Grigsby, MA | Business Partner
Administrative and Digital Marketing Coordinator
Firmstone Real Estate®
Email Address: firstname.lastname@example.org
Bob is my business partner and oversees/handles the day-to-day operation of all client transactions — from coordinating appointments, listing presentations and purchasing agreements to arranging dates and times for open houses, inspections, the preclosing walk-through, and the closing — Bob is there every step of the way.
Bob also manages and coordinates all the marketing of our clients' listings through cutting-edge digital syndication and distribution marketing platforms to get your home the online exposure it requires to get in front of buyers who are looking to live the lifestyle your home provides. We work closely together to get your home sold quickly and for the best price.
Bob holds a BA in Social Science and an MA in Sociology/Social Psychology. He is a digital marketing expert with over 16 years of experience in omni-channel digital marketing design and development, having built very successful integrated marketing campaigns for a wide range of clients in the real estate, financial mortgage, insurance, educational, economic development, technology, and holistic health industry sectors.